How to Create a House Ads Campaign (screencast)
In this video we show you how to set up a "House" ad in BSA Publisher Pro. A house ad is the lowest priority of the three standard ad types, which are (ordered highest to lowest):
- Direct - Guaranteed inventory from direct sales, including the BSA Marketplace
- 3rd Party - Typically used for ad networks. ;Allows you to monetize your remnant (unsold) inventory.
- House - Can be used in a variety of ways. One common use is to promote in house initiatives, such as events. House ads will only serve if there is no higher priority campaign available.
Note, before you create ads, you first need to create your zones (ad units). We have a screencast on how to do that here.